Executive Seminars

Givenchy executive seminar in Buenos Aires

Adopting innovative concepts, Dr Pascal Portanier delivers executive seminars to ceo’s, managers, visual merchandisers, designers and marketing teams in different countries :

KUWAIT
CHALHOUB GROUP
N° 1 luxury retailer & franchisee in the Middle East.
Seminar for brand managers : Lacoste, Swarovski, L’Occitane en Provence...

CHINA
CHINA NATIONAL GARMENT ASSOCIATION
Seminars for n°1 chinese ceo’s and managers in the fashion industry, welcoming 50 participants : Aimer, White Collar, B.I.G Company, Exception, Shangai Quinyi Fashion...

BRAZIL
MAISON DU LUXE
2 seminars per year welcoming participants from all over Brazil and South America.

Certificates Dr Pascal Portanier. Marketing of Luxury Products

Argentina
GIVENCHY
Seminar for cosmetics retail managers.

PATIO BULLRICH
Seminar for shops owners in the Patio Bullrich luxury department store : Diesel, Omega, Boss, Ferragamo…

PORTUGAL
ISEG UNIVERSITY
40 participants from the Portuguese luxury industry : Vogue Portugal, Globalpress, Bairro Alto Hotel, Omoura...

Dr Pascal Portanier has been launching a new concept of executive seminar, mixing course content and consulting sessions given to participants in class.

Case study of each company present in class is debated with all the participants, and Dr Portanier brings concrete solutions to their problems and issues.

Luxury Brand Management & Consulting Sessions

Participants in Kazakhstan

4 Days Seminar delivering
Concrete Solutions to Companies

PART 1
Course

During two days, participants are introduced to the latest methodologies in order to maximize the management of their luxury company.

Marketing, products and communication strategies will be analysed in depth with innovative semiotic tools.

PART 2
Consulting Sessions

During the second part of the seminar, participants introduce their companies to the audience on PowerPoint. Case study of each company is debated in class with all the participants, and Dr. Pascal Portanier brings concrete solutions to their problems, in terms of :
• marketing strategy,
• product design,
• displays & shops,
• web site, advertising campaigns.

Luxury Brand Management. Design & Communication

Executive seminar at ISEG Portugal

5 Days Seminar delivering
3 new projects for the company

PART 1
Course

During one and half day, participants are introduced to innovative management methods developed by Dr Portanier, such as : semiotic analysis , brands’ identity model, advertising decoding system...

PART 2
Consulting

During one day, participants introduce their activies to the audience. Each case study is debated in class, and Dr Pascal Portanier brings concrete solutions to their problems.

PART 3
New Project Coaching

During two and half days, managers are forming team works, and are developing new projects for their company, including product designs and marketing strategies. At the end of the week, three new projects will be ready to be launched within the company.

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