Courses

Dr Pascal Portanier in China Dr Pascal Portanier in China

Dr Pascal Portanier delivers courses on Luxury Brand Management, focused on fashion and product design, in different countries:

ENGLAND
LONDON COLLEGE OF FASHION
Short courses / fashion business / fashion management
Course title : "Luxury Brand Management and Product Design"
International participants coming from all over the world for the last 10 years to follow this famous course, mixing management and creativity.

FRANCE
HEC PARIS (n°1 Business School in Europe)
Luxury Management Summer Program (50 participants)

EDHEC BUSINESS SCHOOL
IPAG BUSINESS SCHOOL
ESC TROYES BUSINESS SCHOOL
EID DESIGN SCHOOL

UAE
LONDON COLLEGE OF FASHION IN DUBAI
Participants coming from all over the Middle East for the last 7 years.

Students in class Students in class

CHINA
BEIJING UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS
Master in Luxury Brand Management.

GERMANY
FASHION DESIGN INSTITUTE

INTERNATIONAL SCHOOL OF MANAGEMENT
Master in Luxury, Fashion & Sales Management.

MONACO
INTERNATIONAL UNIVERSITY OF MONACO

During three years, Dr Pascal Portanier was faculty member, Professor of Marketing and Luxury Management, at the International University of Monaco (IUM). During this period, he taught diverse academic courses on Luxury Brand Management, focused on marketing, communication and design in the Master degree, MBA and executive MBA programs.

Luxury Brand Management and Product Design

Students Design & Marketing projects

Perfume bottle Perfume bottle

5 Days course mixing
Management and Design

PART 1
Course content

During two and half days, this intensive course explores the luxury universe of the haute couture, ready-to-wear, accessories, perfumes, cosmetics and licensed products. Branding strategies, design of collections, retail, web sites, advertising and communication aspects are analyzed in depth.

Through 600 slides, full with real case studies and new methods, participants are introduced to the latest strategies and their practical applications in Luxury Brand Management.

PART 2
Student projects

During two and half days, students are developing a group project, which is presented at the end of the course. This global project, based on a professional approach, includes the design and the whole marketing strategy of a new product for a luxury brand.

(Previous experience in design is not required for this class).




Porcelain coffee pot Porcelain coffee pot
Course Program

Chapter 1 : marketing strategies in the luxury field.
Chapter 2 : luxury product development. Creative researches.
Chapter 3 : luxury product and fashion design.
Chapter 4 : the innovation value scale and grading products.
Chapter 5 : semiotic analysis and product decoding.
Chapter 6 : the theory of unvarying signs. A real capital.
Chapter 7 : packaging and display innovation.
Chapter 8 : production techniques, costs and prices of luxury goods.
Chapter 9 : luxury consumer analysis.
Chapter 10 : interior design and shop windows strategies.
Chapter 11 : advertising campaigns decoding. The signs’ power.
Chapter 12 : internet web site analysis.
Chapter 13 : luxury communication strategies and social media.
Chapter 14 : case studies of successful luxury brands.

Luxury lounge Luxury lounge
Perfume bottle Perfume bottle
Cosmetics Cosmetics

Testimonials

"An amazing immersion experience into luxury strategies, product design, and communication developments." Francesca, Italy.

"Dr. Pascal Portanier is a master in his craft of luxury branding and manages to create an interesting and in depth course for professionals, university graduates, and all people interested in luxury and design." Max, Holland.

"Pascal knows how to share his in-depth knowledge regarding the luxury field in a fascinating and extremely pedagogical way. Joining together management and design, this course which offers both theory and practice represents a real added value. I highly recommend it !" Juliette, France. 

"Pascal is a truly inspiring lecturer!" Jaden, USA.

"The luxury brand management and product design course gave me everything. I needed to re-align my brand and plan for the future. I would highly recommend this course. It was worth flying in from Zambia." Nankhonde, Zambia.

"By creating a new product line for a luxury brand, I was able to apply my learnings from the course to the project. The course was great, and I believe that the content and overall experience was enhanced because it was taught by Dr. Portanier himself ! You are an inspiration."
Attajaan, Canada.


NEXT COURSES TO COME

Luxury Brand Management
and Product Design

Dates : - from 09 until 13 July 2018
            - from 10 until 14 September 2018
Location : London / GB
Institute : London College of Fashion

Reservation on the web site :
London college of fashion / short courses / fashion business / fashion management